Winter fashion guide

The photo-guide from The Florentine is now available!


Raise your image to heaven or damn it to hell this winter with local, sustainable and devilishly enticing outfits that encourage you to wear Florence on your sleeve. All these looks are by young creatives with a global outlook: yes, they all sell their fashion online. There’s never been a better time for a vita nova!

All photography by Marco Badiani, Valeria Raniolo + Diego De Franchis shot on location at 25hours Hotel Piazza San Paolino, Florence. Modelling by Noemi Azab and Lottie Bauer.

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